It is not uncommon to hear stories of Chinese netizens who program your alarm clock to grow your harvest virtual with the first rays of sun, as with some of the players of the popular 'Happy Farm' , which caused a sensation on Facebook. Now, the country most Internet users worldwide is also a creative power games 'online', especially those that allow players to interact with each other.
This market is experiencing a veritable explosion. Within months, the number of Chinese developers rose from 3500-11000 , according to a study of the major social networks in the country made runescape 3 gold under the last Chinese Summit on such applications. The event, whose last edition was held in Beijing in early April, has welcomed the debate on the challenges related to its expansion. It has involved both the creators and the representatives of the major social networks as a platform for games, and often, in the case of China, they take half the profits.
The title 'Happy Farm', the company's Five Minutes, based in Shanghai, illustrates perfectly the boom experienced by the sector. Five Minutes Origins date back four years ago when it was founded by former college classmates. Most of the new projects coming to the market often, in fact, relatively small, made by classmates or companies that only exceed the ten workers and do not have long on the market.
The proposal of this game is simple, but has caused a real fever among millions of users. One has to cultivate a farm and after the harvest to sell at the market , and to gain money and experience. The reason we must look to its success in nostalgia among Chinese urbanites for life in the field. But speculation aside, Happy Farm is primarily a social game, in which the 'farmers' exchange products and steal crops.
China is one of the pioneers in the social gaming market , even before others like USA, says Ludovic Bodin, one of the founders of Cmune , a company based in Beijing and with most of its staff from China. "One of the reasons why we founded the company here is because it is a country with great experience in games where virtual goods are traded, like other Asian countries, like Korea."
Social games developed in China often consist of small transactions between players , which are exchanged products as in 'Happy Farm'. In the case of 'Paradise Paintball' , the big bet Cmune three-dimensional, netizens are waging a battle of paintballs and, if they wish, they can buy better weapons. "How do you convince a player that this is free and this one costs money? China and Korea have great experience in it," explains Ludovic. With 'Paradise Paintball', this company tries to fill the gap between massive multiplayer games like 'World of Warcraft', and those most basic that you can enjoy for free.
Other famous titles are born in China 'PetSociety' , of PlayFish , which is raising a pet, and 'Hotel City' , where the goal is to manage a hotel, also from the same company. The first has up to 20 million monthly active users. The theme of social games is varied. From managing your own fashion boutique, as in 'Mall World', cheap rs 3 gold the Hong Kong-Six Waves, to care for an aquarium.
Expansion? Safe?
It is difficult to find a website of a Chinese developer announced that trumpeted: 'hired!'. Future expectations are high, but there are dangers in sight.
The phenomenon of the popular 'Happy Farm', about which there is a second version-of Sino-time, serves as an example to explain the risks of this industry. Launched a couple of years and the spectacular reception, the network is filled with clones . It has even been copied in the U.S., where the company Zynga brought to market a similar title, 'FarmVille' , with such success that is the source of much of the company's revenue. The same happened with pet raising games, popular in Asia for some time, and now provide great benefits to large American companies such as Zynga and CrowdStar, parents 'PetVille' and 'Happy Pets' , respectively.
Indeed, one of the main risks for this industry in the future is the lack of creativity , which causes them to proliferate similar games, says Cecilia Shen, head of business strategy AppLeap, organizer of the Chinese social gaming summit. In his view, "one of the challenges is to find barriers to protect against copying."
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